My festival idea is going to be a food festival, to inspire young adults with new foods, ingredients and recipes. It will be an organised event that includes different cuisines and local delicacies. There will be special guests, taste tests, cooking demonstrations, food & drink stalls, and entertainment all available across a 3 day period. These ideas all come from research, for example encouraging people to taste things is meant to be effective as ‘it makes it easy to engage with people and draws them to your stand.’ (Robinson, 2015). Moreover, singular day tickets will also be available if customers are not wanting to attend for the full weekend. My audience for this event is going to be majority foodies, of all different ages, but particularly young adults due to the event being fairly large to walk around. Moreover, a problem space with a festival could be individuals struggling to find their way around the venue especially with all the different aspects of the festival and if they haven’t visited the location before. Therefore, I have decided to create a map which will be on the app, which is easy to follow for all age groups meaning everyone can get around as many events as they want to. Another problem space could be overcrowding and long queues meaning that people don’t get to have the full experience that they desired at the festival. To fix this, I’ve put a cap on the amount of tickets will be sold so that still lots of people have the chance to attend, but it just ensures the queues will be flowing and no ones getting stuck in massive crowds and unable to get anywhere. This also ensures further health & safety. Moreover, I recognise that apps and websites can be a problem space when they’re confusing and difficult to manage, therefore I believe it’s important to make it easy to navigate through the website and app. There should also be a quick and efficient way to access the tickets. This is to make things as easy as possible upon entry, especially because young adults will have no patience with slow and confusing technology, as everything is so fast nowadays, and the elderly could struggle to use something too complex, so a simplistic yet effective website and app is essential for my festival to succeed. Throughout this, usability goals are relevant because the website and app will be user friendly and simple, still containing lots of information so that people have a clear understanding which events are going on, but not too much that it overwhelms the viewer and they’re confused. I’m going to keep a consistent style throughout such as clear sophisticated fonts and a bright colour palette to look aesthetically pleasing.
Reference List:
How (2015) Growth Space. https://pollyrobinson.co.uk/blog//how-to-be-successful-at-food-festivals [Accessed 23 March 2025]