Mind Maps: Link to board: DixonBaxi Project: Ok Social Project: How collaborative design teams operate in industry: The collaboration between creative and marketing teams is essential in shaping effective visual communication within the industry. Art direction plays a key role in this process with concept, design, and strategic ideas. However, the way teams collaborate can vary… Continue reading Collaboration in Industry
Author: lward2024
Understanding the Client & Context
Research and analysing Classic Football Shirts: Classic Football Shirts works as a nostalgic retail brand, specialising in vintage and rare football shirts from a wide range of clubs, leagues and eras. Therefore, this is more than a regular football shirt website. (Figure 3). Ultimately, the brand’s core value lies in authenticity, with a strong emphasis on originality,… Continue reading Understanding the Client & Context
Develop and refine proposals
Presentation Pages (scroll 22 pages): (Figure 3: to create mockups) The rest of Concept Development: (only certain elements prototyped due to not needing to do full website, may need to scroll to access prototyped button) (Figure 2: Classic Football Shirts) (Figure 1: imagery) In response to the collaborative brief, my approach focused on refining our… Continue reading Develop and refine proposals
Reflective Blog Post
Reflect on collaborative working in a team and with a client in an industry context: Working as part of a collaborative group on this project gave me a better understanding of how design work operates and is created within a team, particularly when working alongside the marketing students. One of the main advantages was being… Continue reading Reflective Blog Post
Presentation Video
Presenting Final Designs:
Animated Brand Asset Pack
Brand Guidelines: Animated Typographic Example: Animated Logo: Animated Illustration: (you may have to wait a few seconds for a GIF to restart) Some screenshots that evidence my use of the animation tools in Adobe After Effects: This project focuses on the development of a cohesive animated brand identity for a fictional book shop titled ‘Beyond… Continue reading Animated Brand Asset Pack
Full Screen Web-Based Animation
Storyboard planning of intended sequence: Full Screen Web-Based Animation: (Figure 1: flowers, Figure 2: book, Figure 3: background) Some screenshots that evidence my use of the animation tools in Adobe After Effects: This design focuses on the creation of a full-screen web-based animation, as the main feature of a landing page concept for my fictional… Continue reading Full Screen Web-Based Animation
Animated Social Media Assets
Animated Social Media Advertisement: (Figure 1: book and icons, Figure 2: background) Some screenshots that evidence my use of the animation tools in Adobe After Effects: This design focuses on the creation of an animated social media advertisement for my brand ‘Beyond the Blurb’, designed specifically for mobile viewing. The aim of the advert is… Continue reading Animated Social Media Assets
Concept Development
Initial ideas and concept development: In the early stages of this project, our team focused on generating a range of exploratory ideas in response to the Classic Football Shirts brief. I approached this through quick sketching, mood boarding, example sitemaps, discussion, and more, aiming to establish a strong visual direction. A key starting point we… Continue reading Concept Development
Art Direction Campaign Analysis
‘Vertical Pizza Box’ by Pizza Hut (Figure 1) The Vertical Pizza Box campaign by Pizza Hut was built around a simple but unconventional idea, by placing a pizza box vertically in everyday public settings and allowing people to encounter it without giving any form of explanation, which was intentional from the brand. The visual concept was based… Continue reading Art Direction Campaign Analysis