Power in Practice – Learning Lab
I have decided to pick ‘Power in Practice – Learning Lab’ for my event theme, due to its educational aspect and I’m eager to experiment with the ideas for the campaign, such as infographics, session posters, zines, and branded name badges. Moreover, this will be a pop-up space designed to bring community groups, researchers, students, and local residents together by skill-sharing sessions and collaborative workshops. The campaign intends to place the Learning Lab as an accessible, inviting environment, where information is shared from both directions. Essentially, the aim is to raise awareness of the event, underline the Collective’s commitment to shared learning, and influence participation through sign-ups, session attendance, and a collection of things contributed during the learning lab. The core campaign goal is to create an increase in the participation of the Learning Lab.
Session Poster:
Infographic:
Written Campaign Overview
The Power in Practice campaign is designed to support The Participatory Collective by creating a clear, accessible, and values-led digital presence that promotes participation, shared learning, and community connection. The concept is a a Learning Lab, so the campaign brings together community groups, individuals, researchers, and organisations to explore new ways of working collaboratively. The campaign functions across multiple platforms, including a high-fidelity website prototype, social media content, and supporting digital and print materials, ensuring consistent communication while allowing flexibility for different audiences and contexts. Firstly, the main element is the website which includes lots of information, storytelling, and engagement. The site introduces the Participatory Collective, explains its purpose and values, and showcases community groups involved through dedicated pages. It also hosts information about Learning Lab events, session posters, and opportunities to get involved, such as sign-ups and sharing stories. The website is designed with accessibility in mind, using clear navigation, typography, and a calm visual tone to encourage involvement and participation. It’s also recognised that the platform recognises that many users may access the Collective online through their phones rather than desktop devices, however the desktop site is still successful which supports responsive layout and adaptive design. Moreover, social media plays a supporting but essential role in the campaign, particularly Instagram. It’s not just used as a promotional method, social media is also used to guide audiences back to the website while reinforcing the campaign’s main participatory values. Instagram stories and posts introduce the Learning Lab concept, highlight upcoming events, and provide further context. The content is written in clear language, ensuring it feels inclusive. Session posters and event-focused stories provide clear calls to action, such as visiting the website or signing up for updates, creating a consistent journey from social media to deeper engagement. In addition, the tone of the campaign is calm, thoughtful, and centred around people. Instead of being overly polished or corporate, the visual and written language reflects care, openness, and collaboration. This tone aligns closely with the Participatory Collective’s beliefs of working differently. The design elements such as soft colour palettes, recurring shapes, and generous spacing contribute to a welcoming and friendly atmosphere, whilst, for example, storytelling is incorporated throughout the campaign to centre voices, experiences, and shared learning. The key audiences for the campaign include local community groups involved in the Ideas Fund, individuals with lived experience, students and researchers, and organisations such as universities, councils, or charities who are interested in the participatory ways of working. The campaign is intentionally broad but carefully framed to avoid isolating any group. It encourages being open and shared learning, the Learning Lab is positioned as a space where nothing is prioritised over another. This ensures community members do not feel intimidated and that everyone feels included, while researchers and organisations are encouraged to listen and engage differently. Adding to this, the primary goals of the campaign are to raise awareness of the Participatory Collective, encourage participation in Learning Lab events, and support the growth of a connected movement based on shared values. Instead of just focusing on how many people interact, success is measured through meaningful engagement, such as sign-ups, participation in sessions, story contributions, and ongoing involvement. The campaign also aims to strengthen the Collective’s identity by presenting its work through a combined digital system, helping other audiences understand what the Collective stands for and how to get involved. Ultimately, all elements of the campaign connect back to the Participatory Collective’s core values and needs. The emphasis on participation reflects the belief that communities should have faith. Storytelling and co-created ideas, such as zines and shared reflections, align with the Collective’s commitment to emphasising the lived experience. Essentially, The Learning Lab format supports knowledge exchange the most. Finally, by working across platforms in a cohesive and accessible way, the campaign supports the Collective’s vision of becoming both a physical and virtual space for collaboration, learning, and systemic change.