Wide Skyscraper Ad:
My skyscraper ad reflects the soft, eco-friendly visual identity of the Pure Sip brand through its pastel colour palette, clean layout, and modest illustrations. The hierarchy is clear, with the logo and product name placed at the top to immediately establish the brands recognition, followed by illustrations of some of the products and their key benefits in a circular bubble. There is also a call-to-action (CTA) QR code at the bottom which encourages engagement whilst remaining clear. The balance is created by evenly spacing the products and text, ensuring the design feels organised and easy to read. The text, imagery, and logo placement work well together to communicate the brand’s sustainable message clearly, whilst maintaining clearness amongst the design.
Mobile Banner Ad:
My mobile banner ad maintains the same soft, sustainable visual identity as the wide skyscraper ad through its pastel colour palette and minimal layout. The Pure Sip logo is positioned clearly on the left to establish the brands recognition, followed by the same illustrations and key messages, with the CTA placed on the far right, creating a strong visual hierarchy. The design remains balanced despite the narrow format, ensuring all elements are spaced evenly and easy to read. The text, imagery, and logo placement work together to communicate the brand’s eco-friendly message effectively, whilst keeping the banner clear for mobile users.
Rectangle Ad:
My rectangle ad continues the soft, eco-friendly visual identity of the Pure Sip brand through its pastel colour scheme and clean composition. The logo is placed centrally at the top to create strong brand focus, followed by the product name and visuals to guide the viewer’s eye in a clear hierarchy. The balance is achieved by evenly spacing the three products shown across the layout, with the same circular icons. The CTA QR code is placed at the bottom of the composition. Overall, the layout effectively uses text, imagery, and logo placement to clearly communicate the brand’s sustainable message.