Video briefly showing my interactive, mid-fidelity app design
https://youtube.com/shorts/00L_pItpKs0?feature=share
On the first page which is the home page, I have included the logo of the festival on this page, which I think immediately shows the vibes of the festival and if it’s something the user would be interesting in. I’ve included a header at the top of the page which has a search bar and 3 lines for access to a menu. I have also included onboarding on the home page saying ‘Welcome to Flavour Fest 2025!’ which immediately sets the tone of the festival. I’ve also included a section for a brief summary about the festival and accessibility, which I believe are fitting to be on the initial page as it’s some essential summarised information. Secondly, I also enjoy the menu bar which clearly shows the sections of the website to make it easily accessible for the user.
Secondly, moving onto the tickets pages, I enjoy these as I think they’re quite unique but very user friendly. The user selects whether they want to view the ‘day’ or ‘weekend’ tickets, which changes the colour of the button, which stays this way the whole time the user is on this page looking at these tickets, so they clearly remember where they’re at. There is also a ‘Continue’ button at the bottom so once the user has selected which ticket they’d like, they clearly know the next step. From this page and going forward, there is a home button added on the header if anyone ever wants to return back to the home page.
In addition, for the events pages, I enjoy this way of showcasing the events at the festival as it gives them a clear understanding of what the event entails due to an image and the name of the event, allowing users to click on the event if they’re interested. It’s an aesthetically pleasing way of showing all the events, instead of scrolling through a list of names of festivals which could be tedious.
Furthermore, I believe the sponsors pages are essential for Flavour Fest to give our thanks and show who’s willing to supporting us. It follows an organised format as there is a brief visual element of the photo or logo of the sponsor, the name of the sponsor clearly underneath, then a brief description in line with this.
Lastly, the ‘Plan Your Visit’ page provides some additional information in clearly separated sections, for the user to feel more comfortable planning their trip and help any confusion. I believe this page is essential for a festival as festivals can often be confusing, however I want Flavour Fest to flow as easy as possible.
Ultimately, I think this mid fidelity app prototype flows very smoothly and easily so far and makes for an enjoying user and viewing experience. ‘A well-thought-out user flow makes mobile apps more user-friendly, easy to navigate, and enjoyable.’ (uxcam, 2024). This means the user will be more likely to return back and recommend the website, instead of struggling to work their way through and giving up.
Reference List:
UXCam (2024) How to Design a Better Mobile App User Flow. https://uxcam.com/blog/mobile-app-user-flow/#:~:text=A%20well%2Dthought%2Dout%20user,time%2C%20money%2C%20and%20resources. [Accessed 16 April 2025]