Presentation Pages (scroll 22 pages):
(Figure 3: to create mockups)
The rest of Concept Development:
(only certain elements prototyped due to not needing to do full website, may need to scroll to access prototyped button)
(Figure 2: Classic Football Shirts)
(Figure 1: imagery)
In response to the collaborative brief, my approach focused on refining our concept across multiple media platforms, ensuring consistency in art direction whilst adapting to different formats. The iterative process played a key role in developing the final outcomes, with initial designs often prioritising experimentation, before becoming refined with a stronger focus. Firstly, I believe the final web designs on desktop and mobile platforms demonstrate a consistent structure across the homepage, landing page, PLP and PDP, with attention to user experience and clear product visibility. These are prototyped together to show how a user would navigate the site, amongst additional webpages too. Moreover, social media outputs were created through engaging posts that maintain the overall art direction whilst adapting to platform-specific requirements. I included more flat lays across different social media platforms, as well as current news on players to broaden the social media. Motion and digital elements were introduced through prototyping webpages, transitions and moving image techniques, enhancing the sense of interaction. I created an Instagram reel/TikTok to demonstrate my skills learnt in Adobe After Effects. This takes the user through some shirts and information of the brand, by finally encouraging users to visit the website via the QR code in the last frame. I believe this appears very sleek and professional, and the football rolling in appears very effective. Lastly, I designed physical and print campaign outputs, including posters, packaging proposals and digital billboards, which translate the idea into a more public context, whilst maintaining visual consistency across the designs. An example of this is a Then VS. Now from England football 20 years ago, highlighting the element of history within ‘The Moments’ which will in intrigue football fans. Additionally, throughout my designs I often incorporated the tagline ‘YOUR CLUB. YOUR ERA. YOUR SHIRT.’ to add consistency. Overall, I believe the final outcomes reflect a demonstration of progression from experimenting to more resolved, user-focused designs, successfully applying the design across different medias.
Reference List:
Figure 1: Pixabay (2025). Pixabay. https://pixabay.com [Accessed 30 April 2026].
Figure 2: Shirts, C.F. (2024) Classic Football Shirts https://www.classicfootballshirts.co.uk [Accessed 21 March 2026].
Figure 3: World, M. (n.d.). Mockup World | The best free Mockups from the Web. https://www.mockupworld.co [Accessed 27 April 2026].