Category: Development Log 4

Mind Maps: Link to board: DixonBaxi Project: Ok Social Project: How collaborative design teams operate in industry: The collaboration between creative and marketing teams is essential in shaping effective visual communication within the industry. Art direction plays a key role in this process with concept, design, and strategic ideas. However, the way teams collaborate can vary… Continue reading Collaboration in Industry

Research and analysing Classic Football Shirts: Classic Football Shirts works as a nostalgic retail brand, specialising in vintage and rare football shirts from a wide range of clubs, leagues and eras. Therefore, this is more than a regular football shirt website. (Figure 3). Ultimately, the brand’s core value lies in authenticity, with a strong emphasis on originality,… Continue reading Understanding the Client & Context

Initial ideas and concept development: In the early stages of this project, our team focused on generating a range of exploratory ideas in response to the Classic Football Shirts brief. I approached this through quick sketching, mood boarding, example sitemaps, discussion, and more, aiming to establish a strong visual direction. A key starting point we… Continue reading Concept Development