Social Media Campaign Examples

Instagram Post and Stories: These are my social media campaign posts and stories on Instagram to promote the site and campaign. I ensured the tone of voice and visual style aligns with the web prototype, which shows brand consistency. I created an introductory post, and 2 stories encouraging individuals to get involved. I ensured to… Continue reading Social Media Campaign Examples

Traditional Media

Experimenting with Additional Mockup Designs: These are some mockups I experimented with on a free mockup website, using my Participatory Collective logo to envision how it looks promoting it in different ways, which I think look really effective. This is due to my logo which I designed to be simplistic, yet intriguing.

Campaign Overview

Power in Practice – Learning Lab I have decided to pick ‘Power in Practice – Learning Lab’ for my event theme, due to its educational aspect and I’m eager to experiment with the ideas for the campaign, such as infographics, session posters, zines, and branded name badges. Moreover, this will be a pop-up space designed… Continue reading Campaign Overview

Introduction to Concept

For this assignment, I am developing a mid-fidelity prototype that demonstrates clearly how my early research, sketches, and initial design thinking are evolving into a functional digital experience. Developing upon the foundations from Assignment 1, this stage of the project focuses on transforming quick and rough concepts into a much clearer, more structured system that… Continue reading Introduction to Concept

Layouts & Wireframes

Design Progress: These were my mobile designs created along the way of the creative journey, as I wanted to include screenshots regularly to show the progress and not wait until it’s completely finished. In the early stages of my layout development, I naturally focused on the overall structure and flow of each page, before introducing… Continue reading Layouts & Wireframes

Figma Prototype Walkthrough

Working mobile mid-fidelity prototype: (removed since marked as worked on) Brief comments on mobile design as I designed this prior to the desktop version: These screens display a clear entry point and structure, as I’ve clearly shown areas for navigation. This is essential for a mid-fidelity prototype as users can already see where they might… Continue reading Figma Prototype Walkthrough

Introduction to The Participatory Collective and its Mission

Participatory Collective Introduction & Mission: The Participatory Collective is a network of local community groups from the Ideas Fund, who work together to make positive changes in communities, who would like to be represented through a unified digital campaign. They are focused on wanting to improve the way things are done by including more of… Continue reading Introduction to The Participatory Collective and its Mission

Existing digital presences of participating organisations

Link to FigJam Board: This research is based on all The Ideas Fund projects in Hull, delving into and exploring their online presence. This helps us gather more information on them and how they communicate visually by identifying consistent themes, what’s effective, and gaps across different organisations. I’ve included visuals of several community websites, such… Continue reading Existing digital presences of participating organisations

Design Inspirations

Link to FigJam Board: This page explores the design approaches of existing collective websites to gain more knowledge and research. I researched the Community Knowledge Matters and Community Research Collective Derry site, which mentions their use of structure, accessibility, and tone to communicate shared values and inclusivity. Secondly, the Participatory Collective Ethics section explains how values like trust, care, and… Continue reading Design Inspirations