Concept Development

Initial ideas and concept development: In the early stages of this project, our team focused on generating a range of exploratory ideas in response to the Classic Football Shirts brief. I approached this through quick sketching, mood boarding, example sitemaps, discussion, and more, aiming to establish a strong visual direction. A key starting point we… Continue reading Concept Development

Art Direction Campaign Analysis

‘Vertical Pizza Box’ by Pizza Hut (Figure 1) The Vertical Pizza Box campaign by Pizza Hut was built around a simple but unconventional idea, by placing a pizza box vertically in everyday public settings and allowing people to encounter it without giving any form of explanation, which was intentional from the brand. The visual concept was based… Continue reading Art Direction Campaign Analysis

Responsibilities of an Art Director within Contemporary Graphic Design Practice

How&How built a sleep-friendly ice cream brand, Snooz (Figure 1) In contemporary graphic design practice, the role of an Art Director is distinct from related creative positions such as Creative Director, Account Director, or Senior Designer. While these roles often collaborate on campaigns such Pizza Hut’s Vertical Pizza Box and the Snooz ice cream branding… Continue reading Responsibilities of an Art Director within Contemporary Graphic Design Practice

Developing Ideas and Concepts in Art Direction Practice

(Figure 1) This project responded to a brief promoting the ‘5-A-Day’ NHS message to young adults ages 18-25, with the intention of reframing healthy eating as energising and culturally relevant, rather than instructional. This is because we believe this age range are often figuring things out and deem fruit & vegetables not as a priority,… Continue reading Developing Ideas and Concepts in Art Direction Practice

Presentation: Findings & Direction

This presentation outlines what I’ve learned about art direction through Tasks 1–3 and how this informs my approach going further. This is my Development Research Blog for the Art Direction: Advanced Visual Design module. From analysing Pizza Hut’s Vertical Pizza Box campaign, I learned that strong art direction starts with a powerful concept. The simplicity… Continue reading Presentation: Findings & Direction

Logo Development

Early Sketches: I believe my early logo sketches are strong early concepts with clear liquid and natural themes. The droplet shapes are eye-catching, while the glasses and bottle I was more exploring with. I’ve also included a leaf to link to eco-friendliness, and a quick demonstration of one of my drink mix powders. I have… Continue reading Logo Development

Wireframe Prototyping

Pencil Wireframes: Before my digital layouts, I have created some pencil wireframes. These initial pencil wireframes and sketches clearly show some basic ideas for the user journey of the website. Each screen has a clear purpose, such as browsing products, reading reviews, or contacting the brand etc, which supports good usability. The layouts are simplistic,… Continue reading Wireframe Prototyping

3x Banners 

Wide Skyscraper Ad: My skyscraper ad reflects the soft, eco-friendly visual identity of the Pure Sip brand through its pastel colour palette, clean layout, and modest illustrations. The hierarchy is clear, with the logo and product name placed at the top to immediately establish the brands recognition, followed by illustrations of some of the products… Continue reading 3x Banners