How&How built a sleep-friendly ice cream brand, Snooz (Figure 1) In contemporary graphic design practice, the role of an Art Director is distinct from related creative positions such as Creative Director, Account Director, or Senior Designer. While these roles often collaborate on campaigns such Pizza Hut’s Vertical Pizza Box and the Snooz ice cream branding… Continue reading Responsibilities of an Art Director within Contemporary Graphic Design Practice
Author: lward2024
Developing Ideas and Concepts in Art Direction Practice
(Figure 1) This project responded to a brief promoting the ‘5-A-Day’ NHS message to young adults ages 18-25, with the intention of reframing healthy eating as energising and culturally relevant, rather than instructional. This is because we believe this age range are often figuring things out and deem fruit & vegetables not as a priority,… Continue reading Developing Ideas and Concepts in Art Direction Practice
Presentation: Findings & Direction
This presentation outlines what I’ve learned about art direction through Tasks 1–3 and how this informs my approach going further. This is my Development Research Blog for the Art Direction: Advanced Visual Design module. From analysing Pizza Hut’s Vertical Pizza Box campaign, I learned that strong art direction starts with a powerful concept. The simplicity… Continue reading Presentation: Findings & Direction
Initial Design Prototyping
Research Mood Boards: This is some research on all three of the fictional design briefs to show my visual exploration. However I ultimately designed the Eco Future brand grabbed my interest the most and made me inspired to explore different elements, such as sustainability. Eco-Future Focused Style Board: This is my focused style board on… Continue reading Initial Design Prototyping
Logo Development
Early Sketches: I believe my early logo sketches are strong early concepts with clear liquid and natural themes. The droplet shapes are eye-catching, while the glasses and bottle I was more exploring with. I’ve also included a leaf to link to eco-friendliness, and a quick demonstration of one of my drink mix powders. I have… Continue reading Logo Development
Wireframe Prototyping
Pencil Wireframes: Before my digital layouts, I have created some pencil wireframes. These initial pencil wireframes and sketches clearly show some basic ideas for the user journey of the website. Each screen has a clear purpose, such as browsing products, reading reviews, or contacting the brand etc, which supports good usability. The layouts are simplistic,… Continue reading Wireframe Prototyping
3x Banners
Wide Skyscraper Ad: My skyscraper ad reflects the soft, eco-friendly visual identity of the Pure Sip brand through its pastel colour palette, clean layout, and modest illustrations. The hierarchy is clear, with the logo and product name placed at the top to immediately establish the brands recognition, followed by illustrations of some of the products… Continue reading 3x Banners
Social Media Advertising – Motion
Video 1: This is my first video which focuses on the brand as a whole. Bringing in some of the brands products and lots of fun facts about the brand keeps the user interested in a fast pace, engaging video. I believed it was important I focused on the eco-friendliness of the brand. This allows… Continue reading Social Media Advertising – Motion
High-Fidelity Prototype
Mobile Version: My mobile prototype for The Participatory Collective is designed as an accessible, informative platform that supports participation, learning, and collaboration. This structure prioritises mobile use, with clear navigation and efficient scrolling layouts, that allow users to move easily between the Collective’s purpose, events, community projects, etc. I have broken down the content into… Continue reading High-Fidelity Prototype
Visual Identity System
Logo: This is my finalised logo design which I haven’t changed as I think it’s really fitting for my design. This is used frequently to establish The Participatory Collective. The logo uses the image of a tree to symbolise growth, connection, and shared roots. The branches represent the many community groups, individuals, and organisations involved… Continue reading Visual Identity System