Category: Development Log

These are my branding graphic standards for my naturistic, walking, 2D Editorial Design, traditional print magazine project. My target audience is young adults, as I believe this age group can feel a bit lost on what to be doing with their life and can develop addictive behaviours with technology and social media. Therefore, I want… Continue reading Typographical/ Graphic Standards

This is the conceptually designed title masthead (logo) for the traditional print magazine. I wanted to really capture the look of nature at a first glance, which I think I have achieved solely by the colour scheme. On the other hand focusing on the title, I wanted to create a short but clear name, to… Continue reading Traditional or Online Conceptual Editorial Masthead (Logo) Design

(Figure 2) – quotes (Figure 1) – quotes These are the traditional information pages, adhering to all of the brand standards. One the first pages, I decided to include a thicker highlighted section at the top containing just the headline, to give the start of the pages a bolder and clear start. The colour scheme… Continue reading 4 to 6 Traditional or Online Editorial Information Pages

These are the cover designs, adhering to the brand standards. I really enjoy the illustrations and composition to highlight the logo which these all have. I ensured to include at least two shades of green within each design to tie in with the logo at the top, which creates an example of tonal variation, and… Continue reading 3 Cover Designs