Category: Series of Prescribed Exercises

Research Mood Boards: This is some research on all three of the fictional design briefs to show my visual exploration. However I ultimately designed the Eco Future brand grabbed my interest the most and made me inspired to explore different elements, such as sustainability. Eco-Future Focused Style Board: This is my focused style board on… Continue reading Initial Design Prototyping

Early Sketches: I believe my early logo sketches are strong early concepts with clear liquid and natural themes. The droplet shapes are eye-catching, while the glasses and bottle I was more exploring with. I’ve also included a leaf to link to eco-friendliness, and a quick demonstration of one of my drink mix powders. I have… Continue reading Logo Development

Pencil Wireframes: Before my digital layouts, I have created some pencil wireframes. These initial pencil wireframes and sketches clearly show some basic ideas for the user journey of the website. Each screen has a clear purpose, such as browsing products, reading reviews, or contacting the brand etc, which supports good usability. The layouts are simplistic,… Continue reading Wireframe Prototyping

Wide Skyscraper Ad: My skyscraper ad reflects the soft, eco-friendly visual identity of the Pure Sip brand through its pastel colour palette, clean layout, and modest illustrations. The hierarchy is clear, with the logo and product name placed at the top to immediately establish the brands recognition, followed by illustrations of some of the products… Continue reading 3x Banners 

Video 1: This is my first video which focuses on the brand as a whole. Bringing in some of the brands products and lots of fun facts about the brand keeps the user interested in a fast pace, engaging video. I believed it was important I focused on the eco-friendliness of the brand. This allows… Continue reading Social Media Advertising – Motion