Instagram Post and Stories:
These are my social media campaign posts and stories on Instagram to promote the site and campaign. I ensured the tone of voice and visual style aligns with the web prototype, which shows brand consistency. I created an introductory post, and 2 stories encouraging individuals to get involved. I ensured to stick to the brand guidelines and to include the same elements. Moreover, a strong social media presence is important because it helps build visibility, trust, and connection for the brand with an audience. It also allows brands to communicate directly, share their values, and stay relevant, whilst also increasing reach and engagement.